Market Entry Program

Dare to Grow

For startups with a product that are ready to find customers, enter markets and prepare for investment.

Build repeatable growth, enter new markets and prepare for investment.

12 Jul – 16 Dec 2027

At a glance

This program is for startups with a product or MVP that are ready to grow customers, enter markets and prepare for investment.

Good fit if you are:

01
Prepare for launch
Optimise the MVP and define the market entry approach.
02
Acquire and retain customers
Build customer acquisition, sales and retention systems.
03
Explore international expansion
Identify viable markets and assess expansion readiness.
04
Prepare for investment
Strengthen fundraising materials and pitch to investors.

Applications are reviewed across six areas:

Team strength and execution capacity: Experience, skill mix, clarity of roles and ability to deliver and scale.
Traction and evidence of fit: Demonstrated user growth, pilot results, revenue or strong engagement data.
Market opportunity: Size, accessibility and potential of the market, including feasibility of the go-to-market strategy.
Product readiness and differentiation: Product stability, uniqueness and readiness for launch or scale.
Business model and financial readiness: Revenue model clarity, pricing and scalability of unit economics.
Program fit and growth ambition: Readiness to scale and alignment with the program’s market access and investment focus.

General eligibility:

Sector agnostic
Tech-enabled
Company must be registered in Georgia before joining
Previous GITA grant recipients who received above GEL 100,000 are not eligible to apply
The same founders may apply again only with a different company

Applications are open.

Apply by 23 May 2027.

You will hear from us the week of 28 June 2027.